The genre of this film is straight away obvious when looking at this poster, the horror genre is shown by the knife being stuck into the woman's back, as it looks very gory with the blood and the way it sticks into her skin. Most of the colour on the poster is quite neutral and dull looking, showing that it's not a happy film, but then the boldness of the red blood and the red text stand out, indicating even more towards the genre as red is a colour associated with danger and horror.
The medium close up of the woman's back shows how she is being objectified as she is clearly naked, and part of her breast is visible, maybe making the film appeal slightly more to a male audience.
The white glove could suggest that the narrative is something to do with a doctor, and the knife looks like a surgical instrument which hints more towards it being something to with a doctor and hospital. The grey pattern on the woman's back also suggests that, as it looks like the inside of someone's body and that is also related to doctors and hospitals.
The mise-en-scene also shows that the film is horror as the props, being the glove and the knife, are quite scary with the blood and the way it is stuck in her.
The placement of the tag line "When what you fear becomes real" shows that it is important within the plot of the film as it is right in the middle on the subjects back. The tag line hints towards the narrative, which could show that someone is being haunted, as it is their fear that 'becomes real'.
The production company and cast and crew information is in the steel tongs font, showing that this is a film poster.

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