Research and Planning: Film Poster Analysis

The low key lighting and the black and white photo shows the horror genre of this film. The long shot of the house makes it seem distant and mysterious to show that there is obviously something scary about the house. The colours of the title suggest that the film is clinical and sinister, as the white writing is bold and stands out from the black background. Then the red writing shows the sinister aspect of the film as it is made to look like blood as it is smudged. Also only the word 'house' is made to look like it is written in blood, showing that the house is the main subject of this film and where the action comes from. The font also represents the horror genre of the film. The tagline "If bad people hurt someone you love, how far will you go to hurt them back?" gives an insight to the narrative of the film, like maybe the house inhabits people that have done something bad and is the location of where someone is getting their revenge on them. The dark and sinister messages that the poster gives off shows that the film would appeal to an older audience of 18 and over, as you can tell there will be a lot of violence and horror due the the 'bloody' text and the tag line.
The mise-en-scene adds to the horror aspect as the house seems to be in a deserted place on a hill, meaning there won't be many people around. The lighting also shows that it is a horror as it is very low key and fades darker, just illuminating the house.
The steel tongs font used for the information about production company's, cast and crew information etc make it obvious that this is a film poster.