Evaluation Question 3: What have you learned from your audience feedback?

Audience feedback turned out to be a lot more helpful than I imagined it would be. It has played a huge part in making important decisions in the production of my work. Even making decisions from the start, such as what genre we were going to make the trailer shows how much of an impact audience feedback has had on my work and how much I have learned from it.

Social Networking Feedback:
As Facebook and Twitter have mostly people of my age group on, which is my target audience, I often posted drafts of my magazine and poster and asked them what they though, their feedback and what I needed to change/improve. I changed things such as the colour schemes, the photos. This feedback helped me decided my fonts and photos for my magazine.

Audience Interviews:
The audience interviews that I carried out were really helpful. I asked them what they would expect to see in a film magazine, what genre trailer they would rather watch. I asked what they think would be conventional as a horror film. The most important piece of information that we gathered was the genre of the film.

Questionnaires:
On a few occasions I have handed questionnaires out across college, which is mainly my target audience. Questions such as: Which colours do you think would look better on a film magazine, do you think we should a voice over or not on the trailer. Asking what people would like to see in a horror film really helped, as the genre was already decided, but we found out what the audience would want to see.

Feedback Within The Media Class:
As we were unable to decide which storyline we preferred before the production of the trailer, we pitched it to our tutor, who told us to use the second storyline. We were still unsure, so we wrote the pitches down, and handed it around the class for them to create a tally of which one they preferred. we found out that they would rather see the second one, which is the one we used, so this feedback was very important and very useful, as we could have picked the wrong one and it turn out awful.

Other feedback from the media class was when every few weeks we would show the trailer, then our own individual magazines and posters to the class. We received feedback sheets telling us what we should improve and what they thought was good. On one of these showings, we specifically asked for feedback on the sound for the trailer as we were struggling with it. We asked what they think would be effective, which is where we decided that we would put a sound running almost all of the way through it. This also helped me decide on my colour scheme for my magazine, as I made it black white and red and received lots of positive feedback about it, therefore showing it must have been effective.