The Hypodermic Needle Model
-The audience receive the message that and accept the message unconciously.
The Cultivation Theory
-The more time the audience spend watching TV and playing games, there more they begin to believe that it's real.
Desensitisation
-The more people watch a certain genre of film, they will become immune to it and it will no longer affect them, for example, horror films won't scare someone who has watched so many and become immune to them.
Modelling or Copycat Theory
-People copy things that they see on films or games and blame the film/game for the reason they did it. For example, criminals can commit crimes and blame a violent game for it, as they have copied it.
Uses and Gratifications Theory
-The audience take out what they need from the film, and dismiss or reject what they don't need and what they know isn't real.
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